what is the unemployment rate and how is this affecting the industry?

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macro-environment factors affecting the industry. To improve the analysis you need to be more specific. For example, what is the unemployment rate and how is this affecting the industry? (8 pts)
3. The 5-forces analysis needs to be done on the industry you defined, not the company. You will also need supporting evidence with sources. (22 pts)
4. You need to find complementary industries. If TJX companies sell pots and a competitor sells pot lids, it is likely that the competitor sells pots as well. This would be a competitor, not a complementary industry. (3 pts)
5. The conclusion needs to be based on the analysis. If there are any forces high in the analysis, the industry should be concluded to be unattractive. (3 pts)
The PESTEL and 5-forces should not be about the company. For the final report, you also need supporting evidence with sources.

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