How are they similar and how are they different?

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Select a company, business, or nonprofit organization and provide an example about how public relations (PR) principles apply.
Write a 750 word paper in which you examine the following:
The multiple definitions of public relations
The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)
How are they similar and how are they different?
How might PR be more important during a crisis situation for an organization?

Cite 2 outside references.
Format your assignment according to APA guidelines.

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